So what is White Hat Search Engine Optimization

White Hat Optimization. By the book, boring, yet effictive, what the wiki describes as: In recent years, the terms white hat and black hat have been applied to the Search Engine Optimization (SEO) industry. Black hat SEO tactics such as spamdexing, attempt to redirect search results to particular target pages in a fashion that is against the search engines' terms of service, whereas white hat methods are generally approved by the search engines. White hats tend to produce results that last a long time, whereas black hats anticipate that their sites may eventually be banned either temporarily or permanently once the search engines discover what they are doing.

I think a better explanation would be:

White hat SEO is more and more becoming almost nothing. To sum it up succinctly I would simply say that white SEO is the optimizing of a website for people first, almost pretending that search engines did not exist. With white hat SEO your primary goal is to make a good quality site, and then to let the rankings come naturally as a result of your quality.

If you're doing just white hat SEO you'll optimize your site to be accessible, using ALT & TITLE attributes in your anchor and image tags. You will make sure your menu is simple descriptive text. You will produce good unique content first, and focus only second on placing keywords within that content. Almost every optimization you make will be as much for your users as for search engines. The exceptions will be technical optimizations you make to ensure your site is easy to crawl, such as removing Session IDs from the URL, using Search Engine Friendly URLs, or the like.

In your off-page optimization, specifically the building of incoming links, you will work only modestly at it and you will not engage in link exchanges or any other artificial linking for the purposes of increasing your rank. Mostly you will try to obtain links naturally by building good content that people want to link to.

I know this seems pretty basic stuff, but everyone needs to start somewhere. Visit soon for more Seo talk.